When it comes to selling custom curtains, there’s more to the job than measuring and installing. Whether you’re working on a stylish home renovation or a large-scale commercial fit-out, the right approach can turn a standard curtain installation into a premium, high-value package. Today’s clients aren’t just buying window furnishings—they’re investing in quality, design, comfort, and convenience. That’s why companies who supply and install Australian made curtains, offer curtain automation, and provide a range of curtain fabric samples are seeing the strongest growth and client satisfaction.
If you’re a curtain installer looking to boost sales and delight clients, here’s how to make your projects stand out from the competition.
Help Clients Understand the Full Scope of the Project
Clients often know they want curtains but don’t always understand what that includes. This is your chance to guide them through the full process—from selecting fabrics to choosing the right heading style, track system, and optional features like motorisation or blackout lining.
Ask open-ended questions like:
- What kind of look are you after—casual, formal, modern?
- Do you need light control, privacy, insulation, or all three?
- Would you like to explore smart home integration or automated curtains?
By positioning yourself as a knowledgeable partner, not just an installer, you’ll build trust—and sales.
Offer Curtain Fabric Samples On-Site
Don’t underestimate the power of curtain fabric samples. Being able to show the client actual textures and colours in their own space is a game changer. Natural lighting varies from home to home, and samples allow them to compare how each fabric performs during the day and evening.
Many installers rely on their supplier to provide sample kits or swatch books. The best curtain manufacturers offer free fabric samples from luxury curtain fabric brands like James Dunlop, Warwick, Zepel, and Mokum, reflecting luxury Australian trends and climate considerations. When possible, leave samples with the client for a few days so they can take their time choosing—it often leads to upsells in both quality and quantity.
Upsell by Focusing on Function and Finish
Clients want curtains that look good—but they’ll spend more when they understand how curtains can perform better too.
Here are some easy ways to upsell:
- Lining options: Offer thermal lining for insulation, or triple weave for added light control and a lush drape. Many clients don’t realise how much comfort and energy efficiency good lining can add.
- Double tracks: Suggest double tracking systems for layered sheers and blockouts, especially in bedrooms and living spaces.
- Motorisation: Today’s clients are increasingly looking for curtain automation. Somfy-compatible systems integrate with smart home devices and add ease and sophistication—perfect for hard-to-reach windows or commercial boardrooms.
According to Statista, the global smart home market is expected to reach over AUD $200 billion by 2028, with automated window coverings a growing category. Installers who can confidently explain the benefits of curtain automation will be a step ahead of the pack.
Build Strong Supplier Partnerships
The most successful installers work closely with suppliers who offer more than just product—they provide advice, samples, reliable turnaround, and access to premium Australian made curtains. A strong partnership means faster quoting, better communication, and a smoother installation process for you and your clients.
MAC Window Fashions, for example, specialises in custom-made, certified Australian curtains crafted from fabrics by leading names like Warwick, James Dunlop, Mokum, and Zepel. Partnering with a local manufacturer means you’re offering quality you can stand behind—and your clients will appreciate it too.
Keep Your Display and Quotes Professional
Treat every project as a professional presentation. This includes clean branding, polished quoting templates, and a well-organised kit of curtain fabric samples. The way you present your service says as much as the product itself.
Use diagrams or apps to show how curtain tracks will be positioned. Show fabric swatches alongside track samples and colour charts. When clients can visualise the finished result, they’re more likely to go for premium finishes and additional features.
Offer a Design Consultation
Even if you’re not an interior designer, offering a design consultation (or teaming up with one) can give your service an edge. Many clients want help choosing the right colour scheme, layering options, or matching curtains to paint colours and furniture.
Encourage Long-Term Relationships
A satisfied client today can lead to more work tomorrow. Offer maintenance advice, send reminders for cleaning or updates, and keep a record of what they ordered in case they want to replicate the look elsewhere. Word-of-mouth referrals are gold in this industry—especially when you’re known for supplying premium Australian made curtains and offering expertise in curtain automation.
Turn Every Job into an Opportunity
Selling more custom curtains isn’t about being pushy—it’s about being helpful, informed, and professional. When you show up with expertise, a beautiful set of curtain fabric samples, and the ability to offer smart solutions like curtain automation, clients will see you as more than an installer. They’ll see you as an expert who adds real value. And when you combine quality service with premium Australian made curtains and complete curtain solutions, you’re not just boosting sales—you’re building a reputation that lasts.
